Recently, as part of my job as a UX copywriter, I was asked to give a talk at a UX (User Experience) event that focused on impact. Since copywriting and UX don’t get paired all that often, I thought it was a great opportunity to share my thoughts about why they belong together.

My talk was really well received, and I’ve been asked about it by many friends and colleagues who weren’t at the event, so I thought I would share a version of it here (imagine the headings, pictures and quotes are slides and you’ll get the idea). And, if you have thoughts, please do share them in the comments.

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